Jewelry brand, NiMa, was launched in 2021. Two friends browsing in NYC high-end department store’s luxury jewelry department have been talking about how fine jewelry long has been unattainable to the masses because of its price point and how scarce was the chance to find chic and accessible fine jewelry that could serve in any occasion.
NiMa was born to fill this gap.
In other words, to allow the customers to indulge in expensive taste without the mark up.
How we achieve this?
We use 9 K gold as the base metal in the majority of our fine jewelry pieces, which means it costs less for our customers.
As an added benefit the customer gets more durable and scratch or bump resistant jewelry pieces compare to the ones made from 14 K and 18 K gold .
This is a win win for our customers.
We operate under a direct to consumer digital model.
This allows us to avoid the fees set by the large retailers for selling our products. We pass these savings to our customers.
By keeping the prices low we open the door to entirety fresh customer base, one which would never thought they could purchase this type of high end jewelry before.